IMC 642 Blog

  New vs. returning visitors             What exactly classifies a visitor as either new or returning? As one might have guessed, a new visitor is someone that has never landed on a site. A returning visitor is an individual that has returned to a Website after visiting once before. While there are exceptions to these definitions (which will be explained later on), these are the most basic explanations for each type of visitor. These metrics are considered part of the the visitor characterization category of Web metrics. Google Analytics             Tracking visitors (both new and returning) can be done using Web analytics, most commonly Google Analytics (GA). While the basic definition of these metrics seem self-explanatory, Google Analytics has more specific qualifications for each. New visitors qualify as anyone who has never been on a Website before, according to ...

What are bounce rates?             According to Google Analytics (2021) , bounce rate is “single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.” In layman’s terms, it is the “percentage of visitors that leave your Website after viewing only one page” and taking no further action (Wilson, 2020) . A bounce refers to a single page session on a Website. Bounce rate includes all visitors that decided not to continue browsing on a Website after landing on a homepage (i.e., not clicking on a link, not making a purchase). It is a good measurement of engagement on a Website. How to measure bounce rates?                          A bounce rate is a ratio that is expressed in a percentag...